Email Signup Form Templates to Grow Email List

Email signup templates that turn visitors into subscribers

Turn visitors into subscribers with ready-to-use, customizable email signup forms that actually convert. Claspo’s templates are designed for performance and built to work across your favorite platforms — from Shopify to WordPress and everything in between. They’re a great starting point for collecting subscribers and streamlining your email marketing efforts.

Plus: build and launch faster with a drag-and-drop editor, advanced targeting rules, A/B testing, and native integrations with leading ESPs and CRMs — perfect for growing your newsletter and mailing list without code.

Email sign-up list templates

Growing your email list is one of the smartest ways to stay in touch with your customers and keep them coming back. The easiest way to start? Use free email signup form templates from Claspo. These subscription forms are designed to convert visitors into subscribers by offering an easy way to collect email addresses. You can easily customize them to match your branding and integrate them into your website without any technical skills. You can drop them right into your website in minutes — no complicated setup, no coding headaches.

Use these templates to build a mailing list signup flow, “join our newsletter” opt-in, or a simple “subscribe for updates” pattern — all responsive, accessible, and optimized for conversion.

Whether you’re after a template to collect email addresses or looking to upgrade your current workflow, our platform makes it easy. The forms are clean, responsive, and built to convert. Plus, when you offer something valuable — like a discount, freebie, or exclusive content — people are far more likely to subscribe. To optimize this process, consider using a lead generation form template that’s specifically designed to capture user information efficiently, turning visitors into engaged leads.

Pair this with double opt-in and clear consent for GDPR/CCPA-friendly newsletter growth.

Still wondering how to get email subscribers without extra work? This is your answer.

What are email signup templates?

An email sign-up template is a pre-designed form that helps you collect email addresses from your website visitors. Whether you’re offering a discount, free shipping, lead magnet, or simply inviting people to share their name and email to receive updates — Claspo’s templates make it effortless. Choose from dozens of visuals, responsive layouts, including options ideal for WordPress subscription email campaigns. You can also find a sign up for our mailing list template or a welcome email opt-in flow that suits your goals perfectly. Customize everything — fonts, colors, images, messaging — and launch forms that reflect your brand and purpose. These templates are perfect whether you're running a blog, online store, or business website.

Need variations? Try inline embeds, pop-ups, floating bars, slide-ins, or multi-step subscription forms to match page intent and user journey.

Mailing list signup template use cases

• Newsletter subscription – invite visitors to join your email list with a well-designed newsletter sign up template.
• Discount in exchange for email – offer 10% off or a freebie to encourage signups.
• Lead magnet downloads – grow your list by offering checklists, guides, eBooks, or templates.
• Exit-intent capture – save abandoning users with a last-minute email offer.
• Gamified signups – use spin-to-win, scratch cards, or mystery boxes to make it fun.

Each use case supports newsletter growth while protecting UX with frequency caps, targeting, and overlap protection.

What are subscription email templates and why should you care?

Subscription email templates are pre-made forms that help you collect contact information like names and email addresses from people visiting your site. They’re perfect when you want to grow your list and stay in touch with your audience. Claspo’s flexible email sign-up list templates make it easy to encourage visitors to subscribe to your newsletter, grab a special offer, or get updates — no tech skills or coding required. You can select a ready-to-use subscription template that fits your campaign goals and customize it to reflect your brand’s style. These templates are designed to make subscription easy and attractive, increasing your conversion rates. Whether you're setting up a join our mailing list template, offering a lead magnet, or simply adding a question to learn more about your audience, Claspo makes the whole process quick and hassle-free. If you’re looking for subscribe page examples that actually perform, Claspo provides ready-made templates that are both effective and easy to implement — even for beginners.

Thanks to built-in analytics and A/B testing you can compare layouts, triggers, and offers to consistently improve signup rates.

Key benefits of using email sign-up form templates on your website include:

• Automatically grow your list while visitors browse your site
• Increase subscribers: efficient forms and popups encourage more visitors to sign up and join your mailing list.
• Improve conversions: offering incentives (like discounts or exclusive content) encourages more users to submit their email.
• Enhance user engagement: stay top-of-mind with your audience by regularly engaging them through email campaigns.

And with native integrations (Klaviyo, Mailchimp, HubSpot, etc.) your new subscribers flow straight into campaigns and segments.

Why choose Claspo’s templates to collect email addresses?

Claspo offers a variety of templates designed to seamlessly integrate with your site, allowing you to manage and grow your email lists with ease. Additionally, Claspo provides customizable widgets for websites that help you enhance user interaction and drive engagement, whether it’s through pop-ups, forms, or interactive elements tailored to your goals. Whether you're looking for a simple signup form, an interactive popup, or a join our email list template, Claspo has you covered with:

1. Customizable & scalable designs

Claspo’s email signup templates are designed for easy customization. Change the messaging, adjust the design, and choose the trigger that suits your campaign. Whether you’re offering discounts or encouraging users to receive updates, our templates give you full control over the look and feel of your signup form.

2. Mobile-optimized templates

Claspo's templates are mobile-optimized by default, ensuring they look and work great across all devices. No more worrying about the user experience on smartphones or tablets — your forms will always look sharp and perform smoothly.

3. Conversion-focused features

Our forms don’t just look good — they work. Claspo includes features like countdown timers, animations, exit-intent triggers, and automation tools to help you guide every visitor into becoming a subscriber.

It’s also a strong contender if you’re searching for the best WordPress email subscription plugin.

Top Claspo email signup templates to try

Claspo offers several types of widget layouts, each designed for different purposes. Some key options include:

1. Popup form

The popup form grabs attention by appearing when a visitor lands on the page, during their stay, or as they are about to leave. It’s perfect for offering time-sensitive discounts, free trials, or newsletter signups.

2. Inline form

An inline form integrates seamlessly within your website’s layout, appearing on pages like blogs or landing pages. These embed forms are ideal for websites that want to integrate a signup form without interrupting the user experience.

3. Floating bar

The floating bar stays visible as the user scrolls through the page, providing a non-intrusive yet persistent option to encourage email signups. This type of form is excellent for website-wide offers and general list-building.

How to implement an email signup widget using Claspo

Getting your email signup form live on your website is quick and easy with Claspo. Follow these simple steps:

1. Choose a template

Start by selecting the ideal free email signup template from Claspo’s extensive collection. Whether you’re looking for a popup, inline form, or floating bar, Claspo’s intuitive design options make it easy to find the perfect option for your needs.

2. Customize your design

Make the template your own by adjusting the design, colors, messaging, and form fields. Claspo allows you to customize everything from text and button styles to background images, ensuring the form matches your branding.

3. Set your triggers

Decide when and how your email signup form will appear. You can choose from triggers like time delay, scroll percentage, inactivity, or exit-intent popups to capture visitors at the right moment.

4. Publish and track performance

Once your form is designed and customized, it’s time to publish. Claspo offers easy-to-use publishing tools, and you can track performance with built-in analytics to see how well your form is converting.

Features that make Claspo stand out

• Multi-step signup forms to segment audiences or collect extra data.
   
• Gamification widgets to increase signup rates and engagement.
   
• A/B testing built-in to optimize your widget campaigns over time.
   
• Real-time analytics to track views, submissions, and conversions.
   
• Geo & device targeting for more relevant experiences.
   
• Direct integrations to instantly send emails to your CRM or ESP, along with CMS integration support. If you're looking to grow your WordPress email list, you're in the right place.

Why email signup with Claspo works

Claspo’s email signup templates are designed with the end goal of increasing subscribers and driving conversions. Here’s why they work:

• Boosted email list growth: by offering relevant incentives and using well-designed forms, you’re more likely to convert visitors into subscribers.
• Better engagement: frequent email communication builds trust and keeps your brand top-of-mind.
• Higher conversions: Claspo’s signup forms are designed with conversion in mind, using triggers, A/B testing, and more.

Combine this with audience segmentation and personalized content to lift open and click-through rates over time.

Best practices & pro tips for smarter email signup forms

Collecting email addresses is just the beginning — what really matters is building a high-quality, engaged email list that actually converts. Here are some battle-tested strategies to get more out of your email sign-up list templates, without making your visitors feel like they're filling out a tax form.

Quality over quantity

Not every email is a win. Focus on attracting subscribers who actually want to hear from you. Use your form copy to set expectations: what kind of content they’ll get, how often, and what’s in it for them. That’s how you turn a name and contact information into a real customer.

Let people self-segment

Use optional fields or dropdowns to ask one smart question, like ‘What are you most interested in?’ This tiny bit of preference data makes your email marketing more relevant and personal — and it starts right at the subscription email templates stage.

Lead with the welcome email

Your welcome email isn’t just a hello — it’s your chance to lock in engagement. Use it to deliver the promised freebie or discount, but also to show new subscribers what to expect. With Claspo’s built-in automation and integration with CRMs and ESPs, this follow-up is easy to manage.

Rethink your placement, not just your design

Sure, a beautifully designed widget matters — but where and when it appears matters more. Don’t just slap it on your homepage. Try adding inline forms to blog posts, sticky bars on product pages, or a floating form on your FAQ section. This flexibility fits right into your existing workflow.

Tap into form psychology

The right wording goes a long way. Instead of ‘Join our mailing list’ template, try ‘Get exclusive deals & pro tips in your inbox’ or ‘Join our email list’ template with added context like ‘Be the first to know’. Small tweaks can drive conversions without heavy lifting — and definitely without any coding required.

Use micro-conversions to test interest

Before asking for an email address, let users click a button that says ‘Yes, I want the free guide’. This tiny action acts as a commitment step, making them more likely to follow through. It’s a subtle way to improve form performance — and it works.

Common mistakes to avoid when creating email signup forms

Even the best email signup form templates can fall flat if they’re not set up thoughtfully. Here are some common missteps that can hurt your email marketing results — and what to do instead.

1. Asking for too much upfront

It might be tempting to collect all the contact information at once — name, email, phone number, preferences — but long forms can scare people off. Start simple: asking for just a name and email address usually works best.

Need more data? Use a multi-step signup form to break it down into smaller, less overwhelming steps. You can explore some great multi-step form examples that demonstrate how to collect additional information without overwhelming your users. Claspo’s email signup form templates make it easy to gather extra data when needed, improving completion rates without sacrificing your workflow. For more complex data collection, try using a multi-step form template to break down the process into smaller, more manageable steps. This approach ensures higher form completion rates by not overwhelming visitors with too many fields at once.

2. Using weak or generic CTAs

‘Submit’ is fine… but ‘Get My 10% Off’ is better. Strong, action-oriented CTAs tell people exactly what to expect. Claspo's email sign-up list templates let you customize button text — so make the most of it.

3. Skipping mobile previews

Many of your visitors are on mobile. Always check how your form looks and behaves on smaller screens. Claspo's mobile-optimized templates help, but it’s still a good habit to preview before hitting publish.

4. Forgetting the welcome email

One of the biggest missed opportunities is not having a welcome email ready to go. It’s your chance to thank subscribers, deliver what you promised (like a lead magnet or coupon), and make a strong first impression. Claspo supports automation, so this step is easy to integrate — and essential for a good user experience.

5. Overloading the design

Keep things clean and focused. Too many fields, animations, or competing visuals can overwhelm users and distract from your main goal: getting them to subscribe.

Avoid these common pitfalls, and your forms will not only look great — they’ll actually do their job: helping you collect email addresses and grow your list efficiently.

Start growing your email list with Claspo’s email signup templates today

Ready to increase your email subscribers and grow your business? Claspo’s easy-to-use email list signup templates make it simple to create high-converting forms without needing to write any code. With customizable designs and mobile-optimized features, you can build robust subscriber lists and engage your visitors effectively.

Start using Claspo’s email signup templates today and watch your list grow!

FAQ about email signup & mailing list templates

Written by: Taras Talimonchuk, CMO at Claspo.io

Taras is a growth marketing expert with 10+ years of experience in CRO, personalization, and MarTech. He helps ecommerce and SaaS brands increase conversions with innovative website popups and on-site engagement strategies.